Press Release: He wants to dress Scandinavia in Tweed

— The Hacking JacketA sports jacket initially designed for riding. Usually a longer length tweed jacket with flapped slanted pockets, ticket pocket and center vent. is a good example of a practical and informal yet very elegant garment, explains Karl Oskar Källsner, managing director of Tweed Country Sports.

Invented as a riding jacket around 1850, it is in fact the original jacket as we know it today. Without it the modern business suit might still have tails and be worn with contrasting trousers.

This is only one example on the influence of classic field sports like riding, shooting, golf and fly fishing on the styles and garments of today. The look of the British gentleman has been a major inspiration to many fashion collections. At the same time, rural living is becoming increasingly fashionable. These two trends have created a strong demand for the British country style.

— The interest for the traditional British look among shooters, riders, fly fishers and golfers is constantly rising, Karl Oskar says.
— These are very popular activities in Scandinavia, and they all have a proud British heritage. 

New brands and brand new website
Tweed Country Sports are now introducing several brands new to Scandinavia, including Tricker´s, makers of the world´s most respected country footwear. A country sports and style website was released yesterday at www.countrysports.se. At the website the participating brands, products and retailers are presented together with a growing editorial content focusing on British country sports and country style. Mr. Tweed is the guide to the tweeds, the corduroys, the tattersalls and lots more.

About Tweed Country Sports
Tweed Country Sports is a family business and was established in November 2007. Our mission is to market and sell the British country life-style in Scandinavia among hunters, riders, fly fishers and golfers. Our goal is to broaden the customer base for English country style and to attract also the younger consumers. Tweed Country Sports brings the best of British style country clothing, footwear and equipment to Scandinavia!

Contact information
Karl Oskar Källsner, Managing director
+46-76 767 10 90
karl-oskar.kallsner@countrysports.se

Tweed Country Sports AB
Beckershof
641 91 Katrineholm
Sweden